How to set up a proper LinkedIn profile

Simple steps to make the best out of your LinkedIn profile

Though job search isn’t always an easy process, currently there are many tools and search engines designed to facilitate your task and level up your search. LinkedIn is one of these tools.


Its users can expand their network of acquaintances by directly connecting with professionals in their field and companies that stand out in their sector, as well as by actively participating in groups of common professional interest. They can also stay updated on current developments in the market,  economy and any other issues of professional concern.


So, regardless of whether you’ve just graduated and are about to take your first steps in the job market, or you're preparing for the next step in your career or you simply want to stay up-to-date on developments in your field, all you need to do is register on the platform.

But how can you make the most of your LinkedIn profile?

A suitable photo

Appearance should not be your first priority when in search of employment. But when it comes to a purely professional environment like LinkedIn, where there is no direct personal interaction, your profile picture should be appropriate, serious but not pretentious, and professional. It’s important not to get carried away by the more relaxed posts that one finds on other social media platforms, such as Instagram or Facebook.

Make your profile public

This is very important because if you don’t make your profile visible to third parties, then you automatically "cut off" other professionals from viewing it and contacting you, and this defeats the purpose of joining the specific channel, which is to connect with the business community.

Use English

It’s probably best that your profile information be written in English, as it’s the language that will allow the content of your page to be understood by all users who visit it, regardless of their country or nationality. It goes without saying that that you need to have a very good command of the language,to avoid grammatical or wording errors, and to clearly and accurately describe your skills, experience and your entire professional career.

How to create an efficient LinkedIn profile

Describe yourself in a clever way

The cover letter is your opportunity to make a good first impression. The outline appearing at the top of your profile, you should briefly include your professional qualities that will grab the visitor's attention and focus, using keywords related to your subject and today’s labour market.


You’ll be able to provide detailed information about your profession and your career, your expertise, the companies you’ve worked for or the skills that make you stand out in other, more appropriate sections of your profile.


Connect with market professionals, follow the pages of companies that interest you, not necessarily to work for them but because they are leaders in their field - or join professional groups that will help you stay up-to-date on developments in your field.



LinkedIn is a tool that can open up many opportunities if you use it properly. It's a whole new world, so you need to devote time to explore it and familiarize yourself with its potential.      

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