Chara Dalekou
General Manager Group Marketing (Group CMO)
Member of the Extended Executive Committee
Mrs. Chara Dalekou was appointed General Manager of Group Marketing in March 2019.
Mrs. Dalekou has 29 years of experience in commercial roles in Multinational and Greek companies. Her career started when she joined the Fast-Moving Consumer Goods (FMCG)industry at Unilever in 1996 where she worked initially in sales and then in managerial positions in Marketing. In 2004 she was appointed Commercial Manager of Hellenic Entertainment Parks and in 2008 she joined Sony Ericsson, where she led the Marketing Department for Greece, Cyprus and the Balkans and a year later for the broader Southeast Mediterranean region and Turkey overseeing 13 countries. Her career continued at AEGEAN heading Company's Marketing department (Aegean & Olympic Air) for 8 years covering the Greek as well the international network (45 countries). During these years she also worked systematically for the development of Greek Tourism and Brand Greece as a member of the Board of Directors of Marketing Greece and This is Athens and Partners.
Chara Dalekou has been a member of the Board of Directors at the Hellenic Advertiser Association since April 2023 and a member of the “Women in Business” Committee at the Hellenic American Chamber of Commerce since 2021.
She holds a Bachelor's degree in Business Administration from the Athens University of Economics and Business, a Master's degree in Marketing from the University of Stirling, Scotland and a Certificate in French Business and Economic Studies from the Commercial and Industrial Chamber of Paris.